A series of spots for lululemon about unconventional yogis. What an adventure this was! Got to ride around with an inspiring Chicago police officer, film with total access in the Jacksonville Jaguars NFL stadium with Super Bowl MVP Nick Foles, and get some deep inner peace with a yoga instructor with a powerful story to tell.

Brand: lululemon
DP: Carissa Dorson

I directed this for the Regis Corporation for a Memorial Day advertising push in conjunction Military Times. This branded series features three different military veterans who have gone on to franchise from the Regis family of hair salons.

Filmed in Florida, South Carolina, and Alabama.

Brand: Regis Corporation
DP: Kit Pennebaker

Kai was born with Celiac disease. Cheerios, having launched a new Gluten-Free version of the cereal, featured Kai’s story.