Short | 2013

Lego - "What Does LEGO Mean to You?"

Lego
  • LEGO instilled in me that my ideas could become something that could actually work, and I've used that the rest of my life.

    — Todd, Professional Engineer

We challenged three builders, and gave them 5000 lego pieces to show us what LEGO means to them.

Agency: Tongal
Brand: LEGO
Director: Justinsuperstar, Erik Beck
DP: Kit Pennebaker